The Pennant at North Crossing
Lumi’s work with North Crossing helped The Pennant, its first residential building in downtown Hartford, lease up to nearly full capacity in less than a year. As North Crossing’s marketing partner, Lumi developed a full-service strategy that covered everything from the initial branding concept to applying the brand to the design of a website that is fully optimized for user experience, SEO and lead generation. From there, our team developed strategies for both paid search and social while simultaneously building a strong organic social presence from the ground up. We have been able to see firsthand how our work has led to 80% of the executed leases for The Pennant building.
What We Did:
- Brand Development
- Digital Marketing Campaigns
- Print & Collateral Design
- Search Engine Marketing
- Social Media Management
- Website Content Strategy
- Website Design
- Website Development
- Visual Identity & Style Guide
- Brand Strategy & Direction
- Creative Direction & Channel Strategy
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80%
OF RENTAL LEADS
65%
LEASED IN 6 MONTHS
60k+
SEARCH AD IMPRESSIONS
30k+
SOCIAL MEDIA VIDEO VIEWS
10k+
WEBSITE VISITORS IN 6 MONTHS
300+
EMAIL CONTACTS GATHERED PRIOR TO LEASE UP
