The 196 Club
The Lumi team had a great time dreaming up a brand that dared visitors to peer behind the curtain to find that there’s more here than meets the eye. Hartford's hideaway, a little spot that seeks to pay homage to the storied history of its walls. We envisioned a place where guests could indulge in drinks crafted with expertise, ingenuity, and the wink of an eye. After all, aren’t the best-kept secrets the most indulgent?
What We Did:
- Brand Development
- Guest Experience & Brand Immersion
- Naming
- Print & Collateral Design
- Style Guide Development
- Visual Identity & Style Guide
- Website Design
- Website Development
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