The Goodwin Hotel
After a difficult year navigating the devastating effects of COVID-19 on the corporate travel industry, The Goodwin Hotel came on as a Lumi Hospitality client to navigate increasing direct bookings and expanding their leisure marketing strategy. The LH team knew it would be be essential to refresh the branding, update and improve the website functionality, create a more engaging social media strategy, and design packages to help drive direct booking and appeal to their target audience.
What We Did:
- Brand Development
- Digital Marketing Campaigns
- Email Marketing
- Print & Collateral Design
- Social Media & Influencers
- Social Media Management
- Search Engine Marketing
- Creative Direction & Channel Strategy
- Guest Experience & Brand Immersion
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1.76M
SOCIAL MEDIA IMPRESSIONS
1784%
AVERAGE ROAS
31%
INCREASE IN WEBSITE TRAFFIC
42%
INCREASE IN DIRECT V. OTA TRANSACTIONS
48%
INCREASE IN SOCIAL MEDIA FOLLOWERS
52%
INCREASE SOCIAL MEDIA ENGAGEMENTS
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