Experience Hartford
Our mission was to showcase all that we knew and loved about Hartford, with none of the cringe-worthy, tourism slogan feeling. Experience Hartford isn’t a slogan. It’s a tangible presence. It’s something not easily explained but is easy to find. We set out to design a brand that could become a part of the fabric of the city itself in all visual facets. It is literally on the streets and the walls of the city. HTFD is authentic, it's homegrown. It’s not commercial or corporate. It is a new start for a historic city.
What We Did:
- Brand Development
- Digital Marketing Campaigns
- Print & Collateral Design
- Naming
- Search Engine Optimization
- Visual Identity & Style Guide
- Website Design
- Website Content Strategy
- Social Media Management
- Website Development
- Brand Strategy & Direction
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22k+
WEBSITE VISITORS (ORGANIC)
2M+
SOCIAL MEDIA IMPRESSIONS
48
CITY GUIDES
5,389
SOCIAL MEDIA FOLLOWERS
500k+
SOCIAL MEDIA ENGAGEMENTS
66.57%
WEBSITE ENGAGEMENT RATE
