Serafina Beach Hotel
Serafina Beach Hotel was a new hotel concept in the competitive San Juan market. The boutique hotel needed to build a robust social media following that embraced its brand and strategically appealed to its millennial target audience. We were contracted to build and execute a social media strategy and facilitate community management. By creating authentic, aspirational content and using tactics such as social media contests, we grew their accounts to 43,000 followers, almost entirely organically, within two years of opening.
What We Did:
- Brand Development
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Website Development
- Website Design
- Website Content Strategy
- Social Media & Influencers
- Digital Marketing Campaigns
- Search Engine Marketing
- Visual Identity & Style Guide
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1100%
Average Paid Social Campaign ROAS
1413%
Total Gross Digital Marketing ROI
15,000
Average Social Media Engagement per Month
50k
Organic Social Media Followers in 2 Years
